THERE’S A BLACK FRIDAY RUSH COMING. DON’T SNOOZE THROUGH THE OPPORTUNITY
With Black Friday and Cyber Monday just around the corner, you should be bracing for what’s predicted to be one of the busiest shopping weekends in history. According to recent research from Roy Morgan, Australians are expected to spend a record $6.7 billion over the Black Friday/Cyber Monday weekend in 2024, a 5.5% increase from last year.
This year, however, the stakes feel higher than usual. After an incredibly tough year for both businesses and consumers, Black Friday/Cyber Monday offers a great opportunity for skin clinics and beauty salons to bring in much-needed cashflow and start the holiday season off strong.
Black Friday/Cyber Monday marks the unofficial start of the Christmas shopping season, when clients are actively looking for deals on gifts for family, friends, and even for themselves. Your clients are eager to find value, and they’re ready to spend on businesses they trust. For our industry, this means clients will be on the lookout for gift-worthy deals—whether it’s skincare packs, gift vouchers, or treatment packages that will make thoughtful, luxurious presents. For themselves, a great deal on treatment courses or programs will also be well received.
Offering a Black Friday/Cyber Monday deal tailored to the gift-giving season can encourage clients to make those purchases now, ensuring that they’re not only buying for themselves but also thinking of family and friends. By showing up with a well-crafted offer, you can capture their attention and provide them with the perfect gift solutions they’re looking for. They will be eager for deals, and they’re ready to spend with businesses they know and trust - A great chance to drive sales, reward loyal clients, fill in your books and set yourself up for a strong end to the year.
If you’re hesitant to participate, wondering if you'll just be "adding to the noise" of other brands and retailers, it’s worth rethinking what Black Friday/Cyber Monday can actually offer you.
Why Your Business Shouldn’t Miss Out
Yes, it’s true, Black Friday/Cyber Monday promotions will be everywhere. But that doesn’t mean your promotion will get lost in the noise. Instead of seeing your Black Friday offer as "just another sale," view it as a chance to strengthen the relationship you’ve built with your clients. Because they already know and trust you, and they’ll be looking for great deals from your business.
With this challenging economy, all consumers this year will be savvy and budget-conscious, wanting to enjoy the holiday season while being smart with their money. They’re ready to spend, but they want value.
When you reach out to your existing clients with a well-thought-out Black Friday/Cyber Monday offer, you’re not competing with other clinics or salons or even other gift-giving businesses—because they’re already connected to you, and they’re more likely to choose you if you show up with an offer that aligns with their needs.
Plan Ahead to Maximise Success
Black Friday and Cyber Monday are fast-paced, so planning ahead is key. The more prepared you are, the more intentional and grounded your promotion will feel, even during the holiday rush. Preparing ahead lets you create a promotion that’s authentic and aligns with your brand’s unique values—no “scammy” sales tactics needed. Instead, you’re providing a reason for clients to act on products or services they’ve been considering, making it a win-win for everyone.
For many small business owners, there’s a tendency to hold back from promoting too much. You might think, “I don’t want to send too many emails” or “I don’t want to talk about my offer too much.” But remember—you’re running a business, and Black Friday/Cyber Monday is an opportunity that you’ve earned. If you truly believe in the quality of your products or services, then offering them during this peak time isn’t ‘too much’. It’s simply giving your audience a chance to benefit from what you offer at a price they’ll appreciate and welcome.
Black Friday/Cyber Monday: Serving Your Audience, Not Adding to the Noise
By holding back on a Black Friday/Cyber Monday promotion, you might actually be doing a disservice to your clients. Many clients are sitting on the fence about purchasing a new treatment or product. A Black Friday deal gives them a compelling reason to take the plunge, and that can be incredibly rewarding for both you and them. They get access to a product or service they’ve wanted, and you get to serve your audience in a way that also supports your business goals.
So if you’re considering skipping Black Friday/Cyber Monday because you don’t want to “add to the noise,” ask yourself: who really loses out in that situation? Black Friday isn’t just about contributing to a sale season; it’s about showing up for your clients, creating a unique offer that aligns with what they’re looking for, and making the most of an annual opportunity to support your business growth.
FREE COACHING AND SUPPORT IN NOVEMBER IN MY FACEBOOK GROUP:
Don’t go into Black Friday/Cyber Monday alone! Join my free Facebook group, where this November, I’ll be sharing strategies and offering hands-on support to help clinic and salon owners create successful Black Friday/Cyber Monday promotions. Whether you’re looking to maximize sales, fine-tune your offer, or get answers to your questions, this group will give you the tools and confidence to make your promotion a success. [Click here to join us today and get ready to make this Black Friday your best yet!]